This spot, created in-house by the Mill+ team, aims to show how Cow & Gate feeds toddlers personalities. Thousands of clips of babies and toddlers were sent in from parents around the country to help create this disco scene wherein we see hundreds of toddlers showing us their best moves and getting down to the beat.
Lead artist Tom Wansborough Jones comments, "What a challenge this was! We received about 2500 clips of babies and toddlers filmed by adoring parents in their living rooms, gardens, bedrooms etc... We scanned through every clip looking for babies that had the best dance moves and picked about 100. These all had to be rotoscoped, stabilised, and in some cases arms and legs were painted back in where they had moved out of frame.