Featuring football superstars Jesse Lingard, Marcelo, Dybala and David Alaba, this attention-grabbing spot showcases the limited edition shirts with an abundance of colour, patterns and visuals.
The viewer is sped through shots with glitches presenting images of panthers, outer space and vibrant designs. Creative Director Tom Dibb explains ‘Creatively, we had a well-defined starting point. Each of the four shirts has a distinctive pattern and the client wanted to bring these to life through video content. The rest was up to us. We went to work, building a detailed response that incorporated both creative concepts and social strategy. We delivered this in under a week. A week later we were in production. In the two months that followed we worked closely with EA in Vancouver to bring the project to life, delivering an arsenal of boundary-pushing visuals optimised for social. Every element of this project — from initial creative thoughts to complex post-production was built at The Mill in London.
The foundation of this spot was 4 shoots which took place in 4 different countries. We took the footage and used the whole arsenal of The Mill Design Studio to make it as attention-grabbing as possible. Pretty much the whole design studio was working on this at some point, as we used a mixture of 3D assets, motion graphics, live action and some 2D artwork.’
Producer: Anthony Doyle, Thomas Gent
Production Company (Design): Mill+ Directors: Oliver Davies, Stip Service Provider: Luttrell Productions
Editors: Matthew Newman, Theo Gibara
VFX Production: The Mill
Producer: Nicole Duncan
Assistant Producer: James Yeo
VFX Creative: The Mill
Creative Director: Tom Dibb
Directors: Oliver Davies, Stip
Online Artist: David Wishart, James Pratt
Design: Paul Bloomfield, Sam Singleton, Henry Foreman, Kenny Addeh, Matthew Campbell, Oliver Johnson, Enric Rodriguez, Roly Edwards, Florian Thamer, Katie McQuillan, Anthony Fieldsend, Rajinder Davsi, Kwok Fung Lam Storyboard artist: Sav Akyuz