By hitting all the points of a traditional Guinness spot including shots of the liquid flowing into a glass, people in a pub enjoying a beverage and images of the manufacturing, this film becomes a comical public service announcement for responsible drinking.
2D Lead Artist Souhail Wilson explains ‘This was such a fun, tongue in cheek and fresh concept to work on. It made the spot a real joy to be involved with even with the fast turn-around. It is rare to come across a campaign that puts across a strong social message whilst delivering a story in such an interesting and amusing way. Along with the usual beauty work, we were challenged with rebuilding the layout of some of the shots, as well as a head replacement.’