The Mill teamed up with Krow and Outsider's Pedro Romanyhi for the new DFS summer sale campaign. Here we see a group of British beach goers who's day is ruined by a sudden summer storm. Luckily they are all able to take refuge in a group of beach huts and cosy up on their new DFS sofas.
The Mill's John Thornton and matte painter Can Yigit were on set at West Wittering beach to gather enough reference in order for Can to create the back drop of beach huts and a grade from Seamus O'Kane provided the transition from sun to thunderstorm.
Agency: Krow Communications
Producer: Davina Hickson
Creative Director: Nick Hastings
Creatives: Jon Mitchell & Darryl George
Account Directors: John Quarrey, Blake Armstrong, Sonal Taank