You probably noticed the Baby's body and mouth movements are more sophisticated this year. Thanks to a high level of critical thinking and collaboration, we were able to execute the work on a higher technical level than ever before.
The Mill Producer Jared Yeater proclaims, "The technique is only half the battle. You have to have a great team behind you and your artists need to think outside the box. Compositors with this much expertise, experience and talent are hard to come by."
Yeater continues, "It was a true collaboration among E*TRADE, GREY, Director Tim Abshire and The Mill from day one. GREY's team is really smart and has great intuition into what makes the E*TRADE Baby such a memorable campaign. Our part is great fun. We get to bring it to life on a technical level and embellish with creative touches along the way. Tim [Abshire] was new to the campaign this year, and his fresh perspective and comedic touches have really helped step it up."