Tina Fey shops for the perfect pair of shoes with important and of course impractical input from her pre-teen. The conversation becomes a showdown between the more sensible saddle shoe, or red pumps. In the end, sneakers with stars win the day!
The funny spot shows an example of one of Tina's 20 purchases with the new American Express 'Every Day' card, which rewards shoppers who use the card to make 20 or more purchases with extra points during a month.
Agency: Ogilvy & Mather
Producer: Ruben Mercadal
Creative Directors: Steve Simpson, Michael Paterson, Ryan Wagman
Creatives: Michael Paterson, Ryan Wagman
Account Directors: Jessica Deacon, Aaron Kennedy
Production Company: Hungryman NY
Director: Bryan Buckley
Producer: Bryan Buckley
VFX & Design
VFX & Design: The Mill
VFX Producers: Alex Fitzgerald, Jason Bartnett
2D Lead Artist: Anne Trotman
2D Artists: Krissy Nordella, Tomas Wall, Jeff Robins, Burtis Scott, Westley Sarokin, Margolit Steiner, Edward Black, Dae Yoon Kang, John McIntosh, Daniel Rosenberg