This rhythmic spot from Gatorade, titled 'Hard Work', gives us sweat, practice and dedication - all the good stuff that goes into winning. TBWA/Chiat/Day and Josh & Xander lead us through a 'day in the life' of world-class sports stars including Serena Williams, Robert Griffin III and Derek Jeter.
Adam Lambert was our 2D Lead on the project and told us "the most challenging part of this job was the stadium shot where you see 'Winning Is' on the seating which was a collaboration of matte paintings. We had to 3D track the shot then project the new stadium onto the existing one."
"The whole goal was to make this commercial as believable and fast-paced as possible: it's not about the effects but about telling a story", Lambert concluded. If you can watch it and not tap your toes we're impressed.