McBess, our multi-talented animator-designer-director, created the character design and directed all the animation elements for the Ball - from the Facebook image to a series of stylish and witty online video virals promoting the event.
Stef Calcraft, Strategy Partner at Mother said "Amnesty is a remarkable organisation that gets even more impressive, the more involved you become with its work. The 50 years of profound achievement and humanity needs to be marked by something only Amnesty can do. We have worked and worked and worked at this with a wonderful Amnesty team and a huge number of other remarkable people and companies."
mcbess added: "It's been fantastic working with Mother and Amnesty because the creative process was so very easy and completely collaborative. It's been a total pleasure and I think everyone can see that with the end results.''
The inter-agency team who delivered the campaign includes The Mill/mcbess, Potato, Splendid Communications Minassian Media, Live Union, Control Room, Divesified and VYou.
The event is being screened in the UK on Channel 4 at 10pm on Friday 9th March.
To learn more about the event and Amnesty's great work and to view the video virals online, visit the event's official Facebook page:www.facebook.com/secretpoliceman