Each of the spots celebrates a different home nation - England, Ireland, Scotland and Wales - by telling stories about inspiring figures or heroic team performances. Contrary to usual form with ads about sporting heroes, the spots avoid focusing on physical attributes such as strength and prowess, and instead focus on inner qualities including humility and self-belief.
Created with stock footage and stock photos, parts of the films have been created using the techniques of 2.5 D, to create movement out of the still images.
This film, graded by Mill colourist Seamus O'Kane, tells the story of Bill McLaren, who was taken ill with Tuberculosis on the eve of playing rugby for his country. But instead of letting his misfortune break him, Bill turned his hand to commentating in the hospital ward, and went on to become the 'irrepressible voice or rugby'.