Have you got the tune stuck in your head yet?
Heinz "Hum" is the yummy ketchup's first Super Bowl spot in 16 years. From Cramer Krasselt and directed by Chris Woods of Recommended Media, these 30 seconds will remind you of the delight that opening a new bottle of Heinz Ketchup brings, wether you're at a diner, a wedding or (of course) a football game.
Producer Andrew Sommerville says, "Cramer Krasselt and Chris wanted something charming and memorable to mark Heinz's return to Super Bowl. We've been humming this all over The Mill for the last few weeks, and I'm sure everyone watching the game on Sunday will be joining in."
Finally, colorist Luke Morrison really popped those ketchup reds!