Brief
Build a campaign for a brand new collaboration between EA Games and Adidas, launching limited edition football shirts in both digital and physical spaces.
Approach
Using the full might of our design team, we turbocharged shoot footage using flash, typography, motion graphics, 3D and illustration.
Impact
A modular, attention grabbing series of films that ran across social platforms and shattered client expectations. Total video views: over 19 million. Total engagements: over 2.4 million. Shirts: sold out!