Adidas

Summary

David Beckham and Wretch 32 ‘take the stage’ for Adidas in their new campaign to inspire British talent for London 2012.

Created by Sid Lee for Adidas and through Partizan this new advert, fronted by British rapper Wretch 32, features some of Team GB's sporting talents for London 2012. Athletes Victoria Pendleton, Louis Smith and Tom Daley all make appearances alongside David Beckham and sporting hero Daley Thompson.

Showcasing the creative and diverse appeal London has to offer, it also features cameos from TV comedian Keith Lemon, musician Example and cricketer Kevin Pietersen for the launch of Adidas' 'Take The Stage' initiative, aimed at giving 32 youths the chance to collaborate with some of the most successful people in their field.

So if you want to 'Take The Stage'......first 'take a look'…..!

 

 

Credits

Agency

Production

Editorial

Post-Production / VFX