AT&T

Summary

Rethink Possible: The Mill and Peter Thwaites Explore the AT&T Network

The art of communication is a subtle one. With AT&T "Rethink Possible" campaign by BBDO, director Peter Thwaites created a highly integrated world where we are all seamless connected. Design by The Mill NY, a graphic system that was clear in its communication, but did not overwhelm the live action photography was created.

"We designed each screen with a tightly controlled color palette and very few graphic shapes in order to punctuate key moments within the script", shares Creative Director, Mario Stipinovich.

The fluid and extensive reach of the communication network is elegantly showcased on the Car Seat, Incident Report and Wool Cap spots.

Credits

Agency

Production

Editorial

Post-Production / VFX