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AT&T

Birthday

Summary

AT&T Wireless celebrates its first five years with Birthday, a whimsical spot that recognises all the vigorous charm of childlike drawings and animates them within a cityscape. A buoyant reminder that AT&T rethink the possible.

Working with BBDO NY and DGA-winning director and ideas man Peter Thwaites, The Mill NY animated giant cut-outs of drawings and introduced them into a cityscape. It brings the place alive, as our VFX Supervisor/CD Angus Kneale says, 'It was incredibly important to use the actual medium of crayon and paper. The charm and authenticity of physical media provided a lot of character, which was exactly what Peter wanted.'

Extensive research provided invaluable reference for our animators. 'Full-size paper models of some characters were made and dropped from cranes,' says Angus. 'We made paper clouds, and actually studied the properties of how paper reacts as it falls. Even a full-size paper train was made and rigged to crumple into a wall.'

Credits

Agency

  • Agency: BBDO New York
  • Producer: Grant Gill
  • Creative Director: Grag Hahn, Ralph Watson

Production

  • Production Company: Gorgeous
  • Director: Peter Thwaites
  • Producer: Anna Hashmi

Editorial

  • Editing Company: Rock Paper Scissors
  • Editor: Kirk Baxtor

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Boo Wong
  • Creative Director: Angus Kneale
  • 2D Lead Artists: Alex Lovejoy, Naomi Anderlini
  • 3D Lead Artists: Rob Petrie
  • 2D Artists: Gigi Ng, Cole Schreiber, Tristian Wake, Leith Sullivan, Kenny Yes, Maurice Fontenot, Christine O'Brien, Kevin Lofton
  • 3D Artists: Michael Panov, Thomas Bardwell, Emily Merger
  • Assist: Robert Bruce
  • Colourist: Adam Scott
  • Production Coordinator: Trevor Rager
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London

11-14 Windmill Street,
London, W1T 2JG

Tel: +44 20 7287 4041

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14:9:13

New York

451 Broadway, 4th/5th/6th Floor,
New York, NY, 10013

Tel: +1 212 337 3210
Fax: +1 646 432 8958

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11:9:13

Los Angeles

3233 S. La Cienega Blvd,
Los Angeles, CA, 90016

Tel: +1 310 566 3111
Fax: +1 310 566 3144

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13:9:13

Chicago

54 West Hubbard Street, Suite 502,
Chicago, IL, 60654

Tel: +1 312 605 8900
Fax: +1 312 822 0882

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