Summary
The Super Bowl is the Academy Awards of advertising, a night where advertising’s finest work wins by playing to an audience of millions. Over 100 million, actually. So when our agency clients asked us to work on their coveted Super Bowl spots and integrated campaigns, we gave them our best game. Our New York, Los Angeles and London offices worked on some of the Super Bowl’s most popular commercials, evoking cinema’s favorite genres
AT&T's "Spring" is a picturesque metaphor about being
touched by things around you coming to life, much like AT&T
enables that same connection by covering 97% of all Americans. The
Mill NY worked with BBDO and TWiN on this travelogue through
quintessential American backdrops, bringing flowers to life on a
vast canvas. 3D Lead Artists Rob Petrie and Andy Nicholas, working
with our ECD Angus Kneale, led the charge. A complete vine-growing
simulation was written with animations leaf and flower growth that
would crawl over the surfaces of buildings. The team specified
where the roots started and pressed go! A quarter million leaves
appear in a wide shot of downtown Chicago seen through a train
window, each with individual stalks attaching to 25,000 vines.
200,000 flowers and leaves grew in a wide shot of a Brownstone and
had 10 million particles in the field. Another 60 flowers, all hand
animated, blossomed in a low angle shot of a majestic
tree.
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