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Audi A1



Another great collaboration with BBH, Rogue Films and director Sam Brown gave us the opportunity to team up and help create a big commercial for Audi's smallest car yet - the 'Oomph' campaign for the Audi A1.

The monochrome 45-second spot consists of sequences of surreal images synchronised to the strong beat of Lobegrinder's 'Boreta'. The experimental and innovative art display includes wind machines, rabbits and birds all demonstrating the elements required to rock a city car.

Tom Bussell, Lead 3D on the commercial explains "It definitely had the feel of an art project, but it showcases the main features of the new small Audi A1 - the sat nav, the air con unit, the sound system and the headlight technology. The shots are treated as beauty shots, like product shots without being product shots, as director, Sam Brown's vision for the studio shoot was spot on as ever!"



  • Agency: BBH
  • Producer: Ruben Mercadal
  • Creative Director: Nick Kidney, Kevin Stark
  • Creatives: Emmanuel Saint M’Leux, Simon Pearce
  • Matthew Towell, Roz Prentice


  • Production Company: Rogue Films
  • Director: Sam Brown
  • Producer: James Howland
  • Director of Photography: Tom Townend


  • Editing Company: Final Cut
  • Editor: James Rosen

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Gemma Humphries
  • Shoot Supervisor: Adam Grint, Tom Bussell
  • 2D Lead Artists: Adam Grint
  • 3D Lead Artists: Tom Bussell
  • 2D Artists: Chris Scott
  • 3D Artists: Alex Hammond, Gemma Aliaga, Luis San Juan Palleres, Vincent Techer, Sergio Xisto, Jonathan Vuillemin, Amaan Akram
  • Colourist: Seamus O’Kane
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