Another great collaboration with BBH, Rogue Films and director Sam Brown gave us the opportunity to team up and help create a big commercial for Audi's smallest car yet - the 'Oomph' campaign for the Audi A1.
The monochrome 45-second spot consists of sequences of surreal
images synchronised to the strong beat of Lobegrinder's 'Boreta'.
The experimental and innovative art display includes wind machines,
rabbits and birds all demonstrating the elements required to rock a
Tom Bussell, Lead 3D on the commercial explains "It definitely had
the feel of an art project, but it showcases the main features of
the new small Audi A1 - the sat nav, the air con unit, the sound
system and the headlight technology. The shots are treated as
beauty shots, like product shots without being product shots, as
director, Sam Brown's vision for the studio shoot was spot on as