The Mill, Kemper Trautman and Markenfilm's director Laszlo Kadar create new idents for Audi 'Olympia'
With London 2012 getting closer, working on this project
presented a great Olympic experience bringing us even closer to the
action! For our recent work on Audi 'Olympia' all of the athletes
were shot in camera, and it was then our job to design, develop and
create the room and the letters fully in CG.
Our Creative Director, Francois Roisin explains "The design had to
reflect the Audi spirit (clean, sharp and precise), so we used a
mixture between a hangar, shooting studio and turbine hall as
inspiration for the room. It was great working with Laszlo and we
are really pleased with the end result."
The Mill's Executive Producer, 3D, Rahel Makonnen says "It was
great to work with Markenfilm again on a new Audi spot. It is
another great collaboration between our German friends and London
team." (OR: and our special French team (Rahel, Francois and Nuke
artist Jerome are all French...))
Take a look and countdown to London 2012!