Axe’s New Office Romance
Sometimes it's the little things that make us fall in love. In
Axe's quirky new commercial, "Office Love", we see from both male
and female perspectives what the opposite sex finds attractive.
Produced by BBH NY with VFX by The Mill NY, the spot is a fresh,
new take on office romance.
The main characters were specially created puppets, primarily
moved by puppeteers. To help bring the puppets to life, Mill 2D
Artists expertly removed the puppeteers and comped the characters
on clean backgrounds.
"The goal was to give a human look to the characters, even though
they are puppets. In order to achieve that, we enhanced the skin
and added some naturalistic movement to them, like more rebound on
the boobs. The puppeteers and rig removal was also an extensive and
complex task, because many of them were involved on each shot,"
shares Lead 2D Artist, Martin Lazaro.
"The creativity is so clever and funny, it made the whole team
have many laughs. Probably the biggest challenge was to remain
serious and focus on the job. It was a great project to work on,"
Find true romance with Axe, "Office Love".