Teaming up once again with our pals at BBH and acclaimed director Rupert Sanders, we have helped create ‘Even Angels Will Fall’, an angelic TV commercial which forms part of a new advertising campaign to support the new Lynx ‘Excite’ range, that sees divine creatures literally falling from the skies as they are drawn towards the alluring fragrance and its lucky wearer...
Set to the theme tune of the 'Fallen Angels' version of 'Sexy
Boy' by Air, the provocative 30 and 60 second adverts show the
residents of a picturesque European town going about their business
when suddenly a bevy of beautiful winged angels fall from the sky
and search out the gorgeous young man who has captivated them by
using Lynx Excite for the first time.
The TV campaign follows the successful launch of Lynx Excite
late last year, which was one of the first FMCG brands to do so
through one of Apple's new iAds, which we also helped create.
Award winning director, Rupert Sanders' trademark for creating
visually stunning commercials is perfectly illustrated in this spot
as he blends the light-hearted humour expected from an Lynx
campaign, with beautiful imagery.
Our team of VFX artists had to overcome a number of complex
challenges to create photo-real angel wings in multiple shots on
multiple girls. The R&D Department spent several weeks
working alongside our 3D team to devise a good solution for
creating rigs and feathers to allow the wings to look and move in a
James Sindle, our Lead 3D Artist explains more: "Aside
from the wings themselves we had to track all the movements of each
of the angels so we had accurate CG doubles to attach and animate
the CG wings to. Lots of research went into how these wings
were going to look including getting access to the Natural History
Museum's ornithology department, in which 98% of the world's
species of birds are preserved and stored. This enabled us to
design wings that looked the part, yet kept totally true to
"Once built, the animation was key. The most challenging part
was to make the wings feel attached to its girl, but still feeling
independent like a duplicate set of arms."