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Bag of Bones

Hold Your Breath



Stephen King throws us a “Bag of Bones”

There are three things that are certain in life: death, taxes and that Stephen King's movies will always be wickedly creepy.  Based on King's novel of the same name, "Bag of Bones" promises to be a nightmare-inducing movie that premieres in December on the A&E channel.

How do you make a Stephen King-worthy promo?  Drowning a little girl is a good way to start. "It's very challenging to put a seven-year-old girl underwater and capture the right behaviors on camera," says The Mill NY Director Rama Allen.  "The brief from [agency] BLT & Associates included making the town feel like it was underwater, so we had to make it look believable but also make it look like dry land post-composite."

Allen found the setting for Bag of Bones "Hold Your Breath" while on a road trip to the Catskill Mountains.  "I pulled over to get gas and noticed this little abandoned town called Parksville. We took some test shots that night to make sure it had the right feel. It was then we knew we had found our world."

BLT wanted to create a spot that would tease the show but not use any of the actual footage, so all of the footage in the promo is unique. The Mill's production team built a tank to shoot leaves and other elements underwater.  Using a macro lens and flipping it around which gave a telescopic effect, Rama was able to get very close to the elements through the tank's glass: "It was experimental, and after about six hours of playing around we got what we needed," he explains. Through a bespoke combination of striking live-action production, nimble editing from The Mill NY's Ryan McKenna and seamless compositing by Flame Artist Danny Morris, the end result is literally breath taking.



  • Agency: BLT & Associates
  • Creative Director: Erik Reponen
  • Chief Marketing Officer: Jenny Wall


  • Production Company: The Mill NY
  • Director: Rama Allen
  • Producer: Nic Barnes
  • Director of Photography: Max Goldman
  • Director of Content: Ian Bearce
    Line Producer: Rich Schwab
    Sound Design Company: Henryboy
    Sound Designer: Bill Chesley & Rama Allen
    Producer: Kate Gibson


  • Editing Company: The Mill NY
  • Editor: Ryan McKenna, Moss Levenson

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Head of Design Production: Danielle Amaral
  • VFX Producer: Emily Branham
  • Shoot Supervisor: Tony Robins, Keith Sullivan
  • 2D Artists: Danny Morris, Dan Williams, Lenz Kol
  • Assist: Randy Krueger
  • Matte Painting: Bryce Wymer
  • Colourist: Sal Malfitano
  • Designer: Rob Roth
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