Check out the Mill on:

Bag of Bones

Hold Your Breath

Gallery

Summary

Stephen King throws us a “Bag of Bones”

There are three things that are certain in life: death, taxes and that Stephen King's movies will always be wickedly creepy.  Based on King's novel of the same name, "Bag of Bones" promises to be a nightmare-inducing movie that premieres in December on the A&E channel.

How do you make a Stephen King-worthy promo?  Drowning a little girl is a good way to start. "It's very challenging to put a seven-year-old girl underwater and capture the right behaviors on camera," says The Mill NY Director Rama Allen.  "The brief from [agency] BLT & Associates included making the town feel like it was underwater, so we had to make it look believable but also make it look like dry land post-composite."

Allen found the setting for Bag of Bones "Hold Your Breath" while on a road trip to the Catskill Mountains.  "I pulled over to get gas and noticed this little abandoned town called Parksville. We took some test shots that night to make sure it had the right feel. It was then we knew we had found our world."

BLT wanted to create a spot that would tease the show but not use any of the actual footage, so all of the footage in the promo is unique. The Mill's production team built a tank to shoot leaves and other elements underwater.  Using a macro lens and flipping it around which gave a telescopic effect, Rama was able to get very close to the elements through the tank's glass: "It was experimental, and after about six hours of playing around we got what we needed," he explains. Through a bespoke combination of striking live-action production, nimble editing from The Mill NY's Ryan McKenna and seamless compositing by Flame Artist Danny Morris, the end result is literally breath taking.

Credits

Agency

  • Agency: BLT & Associates
  • Creative Director: Erik Reponen
  • Chief Marketing Officer: Jenny Wall

Production

  • Production Company: The Mill NY
  • Director: Rama Allen
  • Producer: Nic Barnes
  • Director of Photography: Max Goldman
  • Director of Content: Ian Bearce
    Line Producer: Rich Schwab
    Sound Design Company: Henryboy
    Sound Designer: Bill Chesley & Rama Allen
    Producer: Kate Gibson

Editorial

  • Editing Company: The Mill NY
  • Editor: Ryan McKenna, Moss Levenson

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Head of Design Production: Danielle Amaral
  • VFX Producer: Emily Branham
  • Shoot Supervisor: Tony Robins, Keith Sullivan
  • 2D Artists: Danny Morris, Dan Williams, Lenz Kol
  • Assist: Randy Krueger
  • Matte Painting: Bryce Wymer
  • Colourist: Sal Malfitano
  • Designer: Rob Roth
Email to a friend Separate multiple emails with a comma
7:49:22

London

11-14 Windmill Street,
London, W1T 2JG

Tel: +44 20 7287 4041

Google maps
2:49:22

New York

451 Broadway, 4th/5th/6th Floor,
New York, NY, 10013

Tel: +1 212 337 3210
Fax: +1 646 432 8958

Google maps
-1:49:22

Los Angeles

3233 S. La Cienega Blvd,
Los Angeles, CA, 90016

Tel: +1 310 566 3111
Fax: +1 310 566 3144

Google maps
1:49:22

Chicago

54 West Hubbard Street, Suite 502,
Chicago, IL, 60654

Tel: +1 312 605 8900
Fax: +1 312 822 0882

Google maps