A large team at The Mill NY left no frame untouched for Fake, the 60-second US TV spot made to promote Barclays as a bank of substance in an insubstantial world.
'As always, the director Nicolai Fuglsig delivered fantastic
material for The Mill NY to work with,' says lead Flame Dan
Williams. 'The spot is loaded with visual gags. It's great to work
on pieces where the effects are so integral to the narrative.'
Nicolai brought his keen eye to the filming of a New York city
disturbingly peopled not by living beings but by inanimate
mannequins. The last man standing, a young besuited businessman
panics as his apparently solid surroundings reveal themselves to be
fake. Steps crumble, an imposing classical building is nothing but
a painted backdrop; unaccountably his world has become a film set.
But normality is finally restored by a reassuringly real Barclays
banker asking, 'Can I help you?'
Dan says he and Angus Kneale, Creative Director at The Mill NY,
'worked hard to give the spot a consistent look, but perhaps the
stand-out scene is the wide shot of the backdrop falling to reveal
a desolate back-lot. It's a great example of cloth simulation by
the 3D team. A lot of care was taken to give the massive drape the
correct weight and gravity so it had the proper sense of scale and