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You Vs Unconditional Love


Smuggler's Guy Shelmerdine gives us an incite into the world of the unconditional love a father has for his daughter in Barclay's latest ad.

This 60-second spot 'You Vs Unconditional Love' created by David Kolbusz and Dominic Goldman from BBH shows the relationship between a father and his daughter as she grows up from a little girl to a young woman told through several intimate vignettes.

"With the narrative taking us through pivotal stages in the subject's life, the mood and feel had to reflect the look of those periods, as well as give the effect of a strong vivid memory," says Mill colourist Luke Morrison.

"I worked the grade to give each setup its own identity, whilst also making sure the scenes were connected seamlessly, so as to leave a lasting impression on the viewer."



  • Agency: BBH
  • Producer: Ruben Mercadal
  • Creative Director: Dominic Goldman, David Kolbusz
  • Account Director: George Scotland


  • Production Company: Smuggler
  • Director: Guy Shelmerdine
  • Executive Producer: Chris Barret
  • Producer: Gustav Geldenhuys
  • Director of Photography: Martin Ruhe


  • Editing Company: Stitch
  • Editor: Andy McGraw
  • Edit Assist: Izzy Curry

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Gemma Humphries
  • 2D Lead Artists: Gareth Brannan
  • 2D Artists: Adam Watson
  • Colourist: Luke Morrison

project information


Guy Shelmerdine



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