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Bayer Durazone

Hiding Bottles

Summary

It's Not Easy Being Green

A good offense is the best defense when it comes to weeds vs weedkiller. Or so it goes in Bayer Durazone's "Hiding Bottles" by BBDO Atlanta, Mill+ and director Andrew Proctor.
 
The project began with every plant character imaginable designed and storyboarded by the Mill+ team. Shot over the course of one night in a hardware store, real weeds were brought on set as live action references for color and texture in midnight lighting. 
 
Each weed was given a fun name, role and personality, and then animated by hand to create the look of a weed gang with hierarchy. General Leo and his white puff of a beard, and Private Dandy sporting a bright yellow dandelion head, led the gang on a mission to hide all the bottles of Bayer Durazone inside wheel barrows, plumbing and behind garden gnomes.
 
Hopefully the weeds don't find the plant food… or the store's staff might discover a singing dandelion straight out of little shop of horrors. Feed me, indeed!

Credits

Agency

  • Agency: BBDO Atlanta
  • Executive Producer: Todd Johnson
    ECD: Wil Boudreau
    ACD/Art Director: Guy Kirkland
    Sr. Copywriter: Scott Biear
    Account Director/VP: Jeff Beamon

Production

  • Director: Andrew Proctor
  • Design & Animation Studio: Mill+
    Head of Content: Ian Bearce
    Producer: Nic Barnes
    Director of Photography: John Zilles

    Mix: Matt Phenix at Eliasarts LLC

Editorial

  • Editing Company: Mill+
  • Editor: Andrew Jenson

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Zu Al-Kadiri
  • VFX Producer: Stephanie Katritos
  • Shoot Supervisor: Matt Neapolitan
  • 2D Lead Artists: Jamie Scott
  • 3D Lead Artists: Jeff Lopez, Tom Bardwell
  • Modeling: Yoann Gourand, Gregory Coelho, Nicole Rager
    Animation: George Schermer, Navdeep Singh, Paolo Gogliati, Katie Schiffer
    Rigging: Jeff Lopez, Ren Hsien-Hsu
    Textures: Kevin Ives
    Lighting: Corey Langelotti , Irene kim
    FX: Mike Dunkley
    Previz: Dan Bollwerk, Paolo Gogliati, Jeff Lopez
    Colorist: Fergus McCall
    Lead Design: Tim Haldeen
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