RKCR Y&R team up with Red Bee media and director Anthony Dickenson to create the new BBC promo using archived BBC footage
The BBC is one of the world's most iconic brands and possibly
the most well known, loved and respected broadcaster, it was great
to work alongside Anthony and Red Bee to help them create this
fabulous new spot. Mill artist Adam Grint and his flame team worked
closely with Anthony to create an idea which will allow a clever
transition between scenes. The biggest challenge was keeping a good
flow from scene to scene as each of the library clips had been
filmed in a different format, sometimes decades apart.
In addition to the transitions, we also had to treat some
footage that was specially shot in a way so as to make it feel like
it was from the correct time period so it blended seamlessly. In
some cases, this involved compositing new footage into BBC archive.
The original footage had to be tracked in 3D, that information was
then used to ensure that the motion controlled camera movements
matched the original exactly.
Our Mill+ team built an authentic-look animated Ceefax version
of John Cleese, as well as the graphics for the Olympics player and
iPlayer sections. Finally we added a TARDIS in the end
Andy Sommerville, Mill producer explains, "the BBC is an
institution with an amazing history, and it was both great fun and
a huge privilege to have such a rich history of nostalgic moments
to play with. There are so many fun little touches in this spot,
that you see something new every time you watch it."