Blackberry 'Walk the Walk' in their new campaign.
Director Kevin Thomas from Thomas Thomas and AMV collaborate to
bring us Blackberry's new 'Walk the Walk' spot. Here we see a
seamless sliding montage of moving tableaus, in which the
protagonists go on a journey, moving through different settings and
realities. This replicates and highlights the new operating system
of the Blackberry Z10, which enables you to slide between apps.
"It was a really simple idea with a more complex execution,"
says The Mill's Flame artist Adam Watson. "The right take, with the
right action, with the right positioning. We found every scene and
transition affected somewhere else in the spot. This 'domino
effect' was the real challenge. Set extensions, speed ramps and
even some cheeky arm and leg animation. We used all these
techniques to create a smooth and flowing commercial that takes you
on a journey of forward motion!"
"Similar to the message in the campaign, the commercial took us
on a great journey, starting with a detailed previz stage pre-shoot
and ending up with a brilliant free flowing spot," commented Mill
producer Cat Scott. "It was great to get stuck into such a fun 2D
project with so many beautiful scenes to piece together." As well
as being a great 2D project the spot was then expertly graded by
Mill colourist Seamus O'Kane.