The Mill delivers the next spot for Brand Jordan's 'Make the Game' campaign.
Directed by Rupert Sanders through MJZ and from the creatives at
Weiden + Kennedy, The Mill's team, headed by 2D lead artist Westley
Sarokin, created this fully charged film to launch the hottest shoe
in town, the new Jordan 28.
West says "This was a fantastic project to be a part of. It
was absolutely stellar working with Rupert and the agency, all the
way through to editorial, color, and post. And as a side
note, I'm an avid sneaker collector so being able to work on the
launch spot for the Jordan 28 was a personal thrill for me.
Rupert was incredibly collaborative in the conversation about how
the environments were going to be created, what was going to be
done practically, and what would be created and enhanced by
post. Ultimately 5 beautiful sets were built that gave the
basketball players interactive environments to move around in. The
footage looked fantastic right out of the camera so we made every
effort to play to the natural photographic look which had been shot
and make changes in subtle but distinct ways. We enhanced and
removed reflections, added light flares, atmosphere and dust motes
in the air, and in some cases rebuilt and extended the sets where
we wanted a wider shot to look much more epic and dramatic.
There are a number of other very tricky things we did in the spot
but I'd rather not talk about them as it would spoil the fun of how
we pulled off a few of the visually distinct effects! This was a
fantastic project to work on and my team and I had a blast working