Summary
Hard man Vinnie Jones has teamed up with the British Heart Foundation to front their new campaign for 'Hands Only CPR', created by Grey London and directed by Hungryman's Wayne McClammy.
The hilarious ad packs a serious punch however, as Vinnie demo's
how to safely perform CPR - by doing heart compressions to the beat
of the Bee Gees' 1977 hit Stayin' Alive and saving the 'kissing for
the missus' .
Our Colourist Aubrey Woodiwiss was responsible for creating a
grade to give the spot a moody look in keeping with the genre of
the classic British gangster flick and Lead 2D Artist Robin McGloin
took care of clean up and titling.
To learn more about the campaign visit:
http://www.bhf.org.uk/heart-health/life-saving-skills/hands-only-cpr.aspx
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