A connected bunch at AMV, HSI and The Mill have teamed up once again with director Thomas Napper for BT ‘Infinity’ as part of the campaign ‘Light Stream’. The 40-second spot showcases BT’s smart offerings including highly efficient online gaming, shopping and download capability as well as their fibre optic broadband service.
Director Thomas, who is known for his instinctive feel for mood
and atmosphere, was the perfect director for BT 'Infinity' with
light streams used to highlight each household's connectivity, with
beams bursting through homes across Britain, morphing as they met
their required use.
Andy Nicholas, 3D Lead on the spot explains, "A 3D trail system
was created in XSI and was used in each of the 4 different
scenarios in the spot. It was used in the gaming sequence for the
worm hole, explosions, and ship trails, as well as the BT energy
wave that we see in the other shots. The versatility of the trail
system helped to visually tie everything together and give it a
Aubrey Woodiwiss completed the grade keeping Thomas' effortless
tone and smooth pace.