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AMV teamed up with Stink and director Martin Krejci to launch BT Sport's latest campaign

BBC presenter Jake Humphrey, the new face of BT Sport, takes us on a journey which shows a range of sporting stars in action in this new spot to promote BT Sport's impressive new content offering. BT Sport is launching as the new direct competitor of Sky Sports and this new ad represents the exciting and accessible personality of it's new channels.

Wes, The Mill London's 2D lead comments, "The shoot took place over 8 days at Elstree studios. Two stages were needed because of the scale of the set builds (hamster wheels, tennis court, rugby pitch, theatre stage, dodgems run through, studio hub). There were rain effects, huge lighting rigs, 200 extras, and a host of football, rugby, and tennis stars (all choreographed by Andy Ansah and his team).

Post wise, there was a lot of work done up front pre-vizing camera moves for the different scenes alongside Martin, the motion control guys and art department. A number of scenes were shot in plates and so players were comped together back at The Mill, such as the rugby line-out. We also worked on elements that were shot for the tennis sequence when the dust rises from the floor. Likewise for the Joe Hart ball explosion.

For the Dodgems shot, players had to have crash mats to land on so that they didn't injure themselves on the studio floor. These then needed to be removed in post and their reflections and shadows rebuilt."

Mill colourist Seamus O'Kane then worked his magic on the finished piece.



  • Agency: AMV BBDO
  • Producer: Lucie Georgeson
  • Production Assistant: Holly Pienaar
    Art Director: Jim Hilson
    Copy Writer: Toby Allen


  • Production Company: Stink
  • Director: Martin Krejci
  • Executive Producer: Blake Powell
  • Producer: Josh Barwick


  • Editing Company: The Whitehouse
  • Editor: Russell Icke
  • Edit Assist: Stephen Dunne

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Reece Ewing
  • Shoot Supervisor: Jonathan Westley
  • 2D Lead Artists: Jonathan Westley
  • 2D Artists: Grant Connor, Joseph Tang, Alex Candlish, Esther Burgland, Andrew Curtis, Douglas Haynes
  • Motion Graphics: Jessica Tan
  • Colourist: Seamus O'Kane

project information


Martin Krejci



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