Bud Light Platinum Debuts at Super Bowl XLVI
Feeling blue? So is Anheuser-Busch's new beer, Bud Light
Platinum, which made its debut on the Super Bowl. It comes in a
funky blue glass bottle and has a slightly sweeter taste and more
alcohol content than its sister, Bud Light.
To debut the new brew, Translation LLC teamed up with The Mill
NY and Director Phil Joanou to deliver some very stylish spots
called "Work" and "Factory" that are reminiscent of Picasso's Blue
Period. "Work" is set in an office perched against a cool
metropolis setting, while "Factory" is an insider's look at what
makes up Bud Light's new Platinum. In addition to similar color
palates, both spots share smooth traversing camera work that does a
nice job drawing viewers in.
Our Lead 2D Artist Mark French notes, "The challenge we faced with
'Factory' was combining the live footage with the CG that our 3D
team, lead by Andres Eguiguren created. We needed to create
something that looked interesting and real, but also of the same
world. One of the approaches we used was combining live-action
elements such as steam, fog, ice and snow to the composited
scenes. We even did an on-site shoot with dry ice to get some
footage of the cold, misty fog that emanates from it. This gave the
bottle that extremely cold look during the 'cold room' scenes."