What’s Super Bowl Sunday without a great Super Bowl party? Thanks to Anomaly and Director Samuel Bayer who teamed up with The Mill NY, this year’s viewers were treated to not one, but two parties for Super Bowl XLVII by way of “Celebration” and “Coronation”. The two spots, which premiered during the game, offer a highly active glimpse into the edgy and fashionable world ruled over by Budweiser’s new lager, Black Crown beer.
The big challenge with Black Crown was to create a lively
party scene where the camera appeared to travel seamlessly from one
guest to the next. Senior Mill NY Flame artist Tony Robins was
charged with the task using light to create transitions between
each unique moment. Perhaps the most notable transition takes place
during "Celebration" where the camera passes through the eye of a
Setting the specific tone for the piece was also an
important undertaking. Mill Colorist Fergus McCall notes how he
"went with a retro look, not technicolor or ektachrome, but a style
used in the 90's." Employing the use of high contrast, green
and cyan lowlights and warm, yellow highlights, "The recent past is
officially back in fashion!"