Take a Trip Through Time with Budwesier’s “Eternal Optimism”
Anomaly and MJZ's Fredrik Bond, a DGA-nominated and multi-award
winning director, take us through the ages in Budweiser's "Eternal
We begin in the 1930s with Prohibition and transition seamlessly
to the 1940s with the end of World War II. A sailor's
celebratory flip delivers us into the 1950s, where Poodle skirts
and Duck Tail hairstyles reign supreme.
The bartender slides a Bud across the bar, and suddenly we find
ourselves in the 1960s with bra burners and men walking on the
moon. From there, we boogy into the '70s, break-dance through the
'80s, crowd surf with the '90s grunge lovers and end up at a
hipster DJ party in the current decade.
According to Lead 2D Artist Corey Brown, the most challenging
part of the job was designing and building the party scene at the
end. "We shot multiple crowd and DJ plates, but all of the
projections and lights were created digitally," Brown explains. "We
even filmed the New York City street extensions ourselves.
One of them is actually in front of the entrance to The Mill."
Our Telecine Artist Damien Van Der Cruyssen helped evoke the
mood of each era with a color palette specific to each
Quite a trip in 60 seconds!