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Super Bowl 2013

Cars.com - Wolf

Summary

Working with the team at McGarryBowen Chicago and directed by Steve Miller through @radical media, The Mill delivered this humorous spot for Cars.com.

The simple look was added by Mill NY colourist Fergus McCall. "The goal here was to not let the color correct get in the way of a good gag." The high energy mnemonic was designed and created in CG under the Art Direction of Bowe King. "It was important to help evolve the cars.com brand into its next phase. Part of this was giving them a custom designed car that would feel universal yet individual at the same time, complete with the cars.com logo emblazoned on its grill. Then to help give the campaign a resonating look, we had the end tag live in a poignantly branded purple world. In the end, we were able to give a nice punctuation to a great spot!" 

"Cars.com is a new client for McGarryBowen Chicago," explained Executive Producer Adam Isidore. "It was especially important to us that we help them get the relationship off to a strong start. We look forward to helping them evolve the look of the brand."

Credits

Agency

  • Agency: McGarryBowen Chicago
  • Producer: Mark Olson
  • Creative Director: Paul Janas
  • Account Director: Rachel Martin
  • Associate Creative Director/ Art: Stirling McLaughlin,
    Associate Creative Director / Copy: Peter Noback, Assistant
    Account Executive: Dani Wachter

Production

  • Production Company: @radical.media
  • Director: Steve Miller
  • Executive Producer: Gregg Carlesimo, Donna Portaro
  • Producer: Kathy Rhodes
  • Director of Photography: Eric Schmidt

Editorial

  • Editing Company: Whitehouse Chicago
  • Editor: Matthew Wood
  • Edit Assist: Lars Makie

Post-Production / VFX

  • Post-Production / VFX Company: Mill NY
  • Executive Producer: Adam Isidore
  • VFX Producer: Adrienne Winterhalter
  • Creative Director: Mario Stipinovich
  • 3D Lead Artists: Sam Crees, Jeff Lopez
  • 2D Artists: Robert Bruce
  • 3D Artists: Tim Kim, Christina Ku, Laura Sayan, Jeff Lopez, Sam Crees, Emily Meger, Navdeep Singh, Milton Ramirez, Naotaka Minami
  • Colourist: Fergus McCall

Design

  • Art Director/Designer: Bowe King
  • Motion Graphics: Bowe King
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