Summary
The Super Bowl is the Academy Awards of advertising, a night where advertising’s finest work wins by playing to an audience of millions. Over 100 million, actually. So when our agency clients asked us to work on their coveted Super Bowl spots and integrated campaigns, we gave them our best game. Our New York, Los Angeles and London offices worked on some of the Super Bowl’s most popular commercials, evoking cinema’s favorite genres.
Cars.com hits the Super Bowl twice this year. With a
clever approach on how to learn from other people's mistakes, DDB
Chicago's game-time ad, "Go First", delighted viewers. Mid-way
through the spot The Mill's FX team constructed a comically
distorted body, the product of an experiment gone wrong. The CG
highlight, "Reviews Are In," boasts a fully photo-real set of
computer generated cars often anthropomorphic in demeanor. The
challenge was to make the cars look authentic, while still giving
them the behavior and movement of individual characters.
Finding that balance and not getting too cartoon-like was a real
feat for CG Lead Artist Robert Sethi and his team.
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