The Mill collaborated with Commonwealth and MJZ to
bring this hollywood action movie concept to roaring life,
injecting a polished feel to the fast paced car chase in downtown
Creative Director, Ben Smith: "It was such an
exciting project in so many ways. A great script, great director,
and a huge production for a really cool new car."
Ben continues about the design "The ray and the
car are in a chase sequence, so the design and language of movement
of the ray was very important. The design evolved from a more
organic creature that took cues from real manta and sting rays, to
a more technologically based craft. Nicolai wanted it to feel
like it was something DARPA would create, 20 years from now, so we
looked at a lot of sci-fi for inspiration as well as bleeding
edge military tech like stealth cloaking.
"We incorporated a lot of articulating flight
surfaces in to the design that gave physical believability to its
motion. Seeing the ray react and adjust these controls during the
chase really helped make it feel intelligent and dangerous."
2D Lead, Kyle Cody "Every aspect of this commercial
was epic. The shoot was 4 long night shoots with an A-List crew,
with helicopters, pyrotechnics, special effects and extraordinary
"There were also a number of shots created
almost entirely in CG due to the complexity of effect. This
is every Sci-Fi film mixed into one epic 90 second spot.
Was a great team effort and a huge undertaking due to the
sheer volume of blockbuster effects required for one