This spot was a great collaboration by The Mill LA, Director
Filip Engstrom and the Commonwealth creatives for Chevrolet. The
challenge for Mill LA was clear from the start: how to make a car
believably behave like a skateboard. The Mill LA set out briefed to
base the concept in reality; confining the animation to what the
car could feasibly do in real life- but as animation progressed we
transitioned into making the car behave more spontaneously, with a
distinct sense of fun and personality.
Matt Longwell, Mill LA animation lead, did a fantastic job in
finding the sweet spot, making a car behave in an entertaining
skateboard-like fashion while still being grounded in the spot's
The Mill LA lighting team did a lovely job of making sure the
car looked splendid in every shot, aided and abetted by our
"Filip Engstrom set the bar high, requesting a photo-real car',
says Simon Brown, Mill LA lighting lead. "We had a little fun with
this project, showing our CG car side-by-side with the practical
one, with very few detecting which was which."
Brown also mentions that this was a great showcase for the Mill
LA's car paint shader for Arnold, developed in-house by Tim
Wernette. Little selling points, like the subtle addition of dust
and debris and reflections , helped add character and dimension to
"As almost every shot is a CG car, the project got really
interesting when so much of the scene is exaggerated animation -
and yet the CG car is indistinguishable from the shots of the
practical vehicle," says Mill LA creative director Robert Sethi.
"The two centerpiece close-up shots are fully CG, rendered with
full depth of field in Arnold."
This was a really fun project for The Mill LA 3D team as they
tried to keep the lighthearted atmosphere, which the spot conveys.
For all you Angeleno's out there, check out the backdrop in each
scene as the car skates throughout downtown LA.
As always, Mill LA particularly enjoyed working with the
creatives from McCann, Linus, Andreas and Matt, who were aligned
creatively and made the project flow well, and Filip's clear vision
keeping everything on track.