Check out the Mill on:

Citibank AAdvantage Card

Behind the Scenes

Summary

Jet Set Before Even Leaving JFK with Citibank AAdvantage Card’s New Installation

Want to experience New York City, Paris and Barcelona without ever leaving the airport? Visit the American Airlines International terminal at JFK, where Publicis NY and The Mill NY joined forces to create the first of its kind, 40 HD-screen installation for the Citibank AAdvantage card.  Photographed in NYC, Paris and Barcelona, the installation is a two-and-a-half minute revolving global oasis with an ambient city soundscape that was produced, directed and finished by The Mill NY. And it surrounds the thousands of passengers who pass through the terminal each day. The time-lapse piece creates a feeling of calm as it moves with the viewer in their journey down the people mover.

The film is displayed on eight banks of five HD screens each, and the time-lapse technique incorporates lateral motion on a motion control rig. The direction of motion is always the same, which creates the illusion that the world is rotating around viewers outside the hall.  To create this seamless rotation, over a million individual still frames were engineered to span an extraordinary 80,000-pixel HD canvas. The multi-media piece previews some enticing travel options made possible with the Citibank AAdvantage card.

Credits

Agency

  • Agency: Publicis NY
  • Producer: Jeri Slater
  • Creative Director: Tom Drymalski/Perry Essig
  • Creatives: Art Director: Julian Newman; Copywriter: Dennis Greeley
  • Account Director: Simon Ludowyke/Tanya Jindani

Production

  • Production Company: The Mill NY
  • Director: Rama Allen, Ryan McKenna
  • Executive Producer: Adam Isidore
  • Producer: Emily Branham/Amy Selwocki
  • Line Producers: Rich Schwab (NYC), Helmut Hutter (Paris), Lyndsay Fields (Barcelona)
    Camera Operator: Tyler Ginter
    Sound Design: Henryboy
    Music: Fall On Your Sword

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Emily Branham
  • 2D Lead Artists: Keith Sullivan, Rodrigo de la Parra
  • Colourist: Damien Van Der Cruyssen
  • Art Director: Bowe King
    Designer/Animator/Editor: Audrey Davis, Jason Salo, Justin Demetrician
    Design Intern: Jordan Taylor

project information

Director:

Rama Allen, Ryan McKenna

Agency:

Publicis NY

Production Company:

The Mill NY

Email to a friend Separate multiple emails with a comma
6:48:24

London

11-14 Windmill Street,
London, W1T 2JG

Tel: +44 20 7287 4041

Google maps
1:48:24

New York

451 Broadway, 4th/5th/6th Floor,
New York, NY, 10013

Tel: +1 212 337 3210
Fax: +1 646 432 8958

Google maps
-2:48:24

Los Angeles

3233 S. La Cienega Blvd,
Los Angeles, CA, 90016

Tel: +1 310 566 3111
Fax: +1 310 566 3144

Google maps
0:48:24

Chicago

54 West Hubbard Street, Suite 502,
Chicago, IL, 60654

Tel: +1 312 605 8900
Fax: +1 312 822 0882

Google maps