Summary
Jet Set Before Even Leaving JFK with Citibank AAdvantage Card’s New Installation
Want to experience New York City, Paris and Barcelona without
ever leaving the airport? Visit the American Airlines International
terminal at JFK, where Publicis NY and The Mill NY joined forces to
create the first of its kind, 40 HD-screen installation for the
Citibank AAdvantage card. Photographed in NYC, Paris and
Barcelona, the installation is a two-and-a-half minute revolving
global oasis with an ambient city soundscape that was produced,
directed and finished by The Mill NY. And it surrounds the
thousands of passengers who pass through the terminal each day. The
time-lapse piece creates a feeling of calm as it moves with the
viewer in their journey down the people mover.
The film is displayed on eight banks of five HD screens each, and
the time-lapse technique incorporates lateral motion on a motion
control rig. The direction of motion is always the same, which
creates the illusion that the world is rotating around viewers
outside the hall. To create this seamless rotation, over a
million individual still frames were engineered to span an
extraordinary 80,000-pixel HD canvas. The multi-media piece
previews some enticing travel options made possible with the
Citibank AAdvantage card.
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