Happiness Feels Like This
Mill+ teamed up with the Wieden+Kennedy creative crew
on Coke "Footprints," airing during the 2014 Winter Olympic games
in Sochi. This love story takes place in a snow covered setting,
where two sets of foot prints converge into one. It isn't until the
end that your see the love birds, hand in hand.
The kicker? It is 99% CGI. The team made the decision
to go all CGI in order to get the level of detail needed.
There was a simple, lovely story to tell, but the amount of detail
and the approaches needed to achieve those details were anything
but simple. Recreating the natural world is one of the great
challenges a CG artist faces. Much attention was given to finding
the little subtleties and imperfections in the snow in order to
bring the scenes to life; from the flakes and foot prints, to the
bottle cap ear muffed snowman.