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Converse

Desire

Summary

Converse has released 'Desire', a collaborative music promo and interactive film from Graham Coxon, Paloma Faith and Bill Ryder-Jones.

Coxon, formerly of Blur, Paloma Faith and Ryder-Jones, formerly of The Coral, have come together to create something that Dazed and Confused described as "…a stomping hybrid of garage punk, rockabilly and squealing jazz saxophone..."

The film launched on Facebook and virally and offers interactive elements allowing viewers and their friends to appear digitally within the film.

It marks the continuation of Converse collaborating with artists. Last October, the world famous shoe brand released 'Didn't Know What Love Was' by Bernard Sumer (Bad Lieutenant/New Order/Joy Division), Alexis Taylor and Joe Goddard and Hot City.

'Didn't Know What Love Was' is also available on www.converse.co.uk right now and Desire is available for free download at www.converse.co.uk .

With Anomaly's heavy weight Creative Director Walter Campbell and UNIT9's Director Anrick Bregman at the helm, along with some of the most talented musicians in the world we knew were in for something very special.

Desire is perhaps the biggest project executed by The Mill's Design Studio to date, this four minute visual extravaganza for Converse includes an incredible 123 VFX shots.

Luke Colson, Head of Mill Studio explains our role in the project: "When UNIT9 approached us with the treatment we had some ideas about how to make this look really exciting, but as we got more involved we realised that this had the potential to be one of the best projects we have ever worked on. The cast were filmed across two days at Centre Stage Studios against green screens. Director Anrick Bregman had a complete vision and always knew how he wanted each scene to look, which made our job easier when we created every single exterior and interior after the shoot.

"Our Matte Painters began on some of the more complex desert scenes, and also some of the external and internal building designs, both Anrick and Creative Director Walter Campbell had very specific opinions on how these scenes needed to look and feel. Next we began work on the 'creatures' from crows, tropical birds to snakes and evil horses right the way through to 'the monster'...

"Our designers and illustrators opted for a 2D hand drawn and cell animated look in some scenes, combined with some more photo-real 3D designs.  At any one time, we had illustrators, 2D Designers and Animators, Nuke Compositors, After FX artists, and CG matte Painters working away in our open plan 4th floor studio space. When the edit was finished, it was over to our rotoscope team to extract our cast ready for the rest of the team to start building each scene.

"This was an amazing project to be a part of and everyone was incredibly dedicated and passionate about the final film and this really shines through."

Converse Marketing Director, Cheryl Calegari comments: "I wanted to say how proud I am to work with such talented people who help inspire and keep the brand moving - yes all of you.  I also want to congratulate you all on this tremendous evolution and chapter in our brand's history."

We are very proud of Desire, take a look here and rock out!

Credits

Agency

  • Agency: Anomaly
  • Producer: Valentina Culatti, Piero Frescobaldi, Charlotte Loynes
  • Interactive Producer - Fred Chak, Technical Director - Yates Buckley, Motion graphics - Edmund Fung, Henry YP Ho

Production

  • Production Company: UNIT9
  • Director: Anrick Bregman
  • Producer: Eve Roche, Andreas Zaremba
  • Creative Director: Walter Campbell

Editorial

  • Editing Company: The Mill
  • Editor: Daniel Budin

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Luke Colson
  • VFX Producer: Sophie Hogg
  • Shoot Supervisor: Peter Hodsman
  • 2D Lead Artists: Peter Hodsman, Nils Kloth, Carl Addy
  • 3D Lead Artists: Stuart Turnbull
  • 2D Artists: Ivo Sousa, Bob Wolf, Sam Southward, Oliver Harris
  • Assist: Kirti Dave, Brad Wood
  • Matte Painting: Dave Gibbons, Can Sanalan
  • Colourist: Aubrey Woodiwiss
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