Converse has released 'Desire', a collaborative music promo and interactive film from Graham Coxon, Paloma Faith and Bill Ryder-Jones.
Coxon, formerly of Blur, Paloma Faith and Ryder-Jones, formerly
of The Coral, have come together to create something that Dazed and
Confused described as "…a stomping hybrid of garage punk,
rockabilly and squealing jazz saxophone..."
The film launched on Facebook and virally and offers interactive
elements allowing viewers and their friends to appear digitally
within the film.
It marks the continuation of Converse collaborating with
artists. Last October, the world famous shoe brand released 'Didn't
Know What Love Was' by Bernard Sumer (Bad Lieutenant/New Order/Joy
Division), Alexis Taylor and Joe Goddard and Hot City.
'Didn't Know What Love Was' is also available on www.converse.co.uk right now
and Desire is available for free download at www.converse.co.uk .
With Anomaly's heavy weight Creative Director Walter Campbell
and UNIT9's Director Anrick Bregman at the helm, along with some of
the most talented musicians in the world we knew were in for
something very special.
Desire is perhaps the biggest project executed by The Mill's
Design Studio to date, this four minute visual extravaganza for
Converse includes an incredible 123 VFX shots.
Luke Colson, Head of Mill Studio explains our role in the
project: "When UNIT9 approached us with the treatment we had some
ideas about how to make this look really exciting, but as we got
more involved we realised that this had the potential to be one of
the best projects we have ever worked on. The cast were filmed
across two days at Centre Stage Studios against green screens.
Director Anrick Bregman had a complete vision and always knew how
he wanted each scene to look, which made our job easier when we
created every single exterior and interior after the shoot.
"Our Matte Painters began on some of the more complex desert
scenes, and also some of the external and internal building
designs, both Anrick and Creative Director Walter Campbell had very
specific opinions on how these scenes needed to look and feel. Next
we began work on the 'creatures' from crows, tropical birds to
snakes and evil horses right the way through to 'the
"Our designers and illustrators opted for a 2D hand drawn and
cell animated look in some scenes, combined with some more
photo-real 3D designs. At any one time, we had illustrators,
2D Designers and Animators, Nuke Compositors, After FX artists, and
CG matte Painters working away in our open plan 4th
floor studio space. When the edit was finished, it was over to our
rotoscope team to extract our cast ready for the rest of the team
to start building each scene.
"This was an amazing project to be a part of and everyone was
incredibly dedicated and passionate about the final film and this
really shines through."
Converse Marketing Director, Cheryl Calegari comments: "I wanted
to say how proud I am to work with such talented people who help
inspire and keep the brand moving - yes all of you. I also
want to congratulate you all on this tremendous evolution and
chapter in our brand's history."
We are very proud of Desire, take a look here and rock out!