Collaborating once again with Karmarama, Rogue Films and Sam Brown The Mill create 'Coffee Heads' for Costa
Following on from the success of their previous collaboration
together for Costa's 'Monkeys and Typewriters', The Mill has teamed
up with creative directors Sam Walker and Joe De Souza at Karmarama
and director Sam Brown at Rogue for the infectiously fun 'Coffee
"The idea this time was to highlight the baristas' passion for
coffee" said Sam at Karmarama "so singing a Kiss track while buried
in 3 tons of coffee beans seemed like the obvious thing to
So that's what was done. It was shot entirely on location on a
giant stage at Black Island studios featuring 85 'heads', many of
whom were real Costa baristas. "It was then our job to integrate
all of this fully into the finished results," says Mill VFX
producer Chris Batten "and all perfectly timed to a cover of the
Kiss song 'I Was Made For Loving You'."
The spot is part of Costa Coffee's most integrated campaign yet
and aired for the first time on ITV 1, October 5th.