The Mill, Krow Communications and Outsider create 'the sit down you deserve' for DFS
The creative team at Krow alongside Outsider director Owen
Harris delivers a whole new feel for DFS with a 90" spot that is
told from a young boy's point of view, his gruelling day and
building up to getting home and falling into the sofa and putting
his feet up.
The Mill's producer Graham Pryor explains "It was such a pleasure
to work with the creative guys from Krow on this spot especially as
it was such a new direction for DFS and their brand. You
don't often get a 90 second sofa commercial, shot on 35mm film,
with a clever narrative and only one sofa shot at the end! It's
great story telling!"
"The end result is a warm, funny and real spot, beautifully
directed, a great cast with added charm from the voice over by
Dougray Scott; everyone involved on this new DFS campaign is really
pleased with the outcome"
Our 2D team conformed in Smoke and it was finished with a
beautiful grade that gave the film its nostalgic feel by our
colourist Seamus O'Kane.
Relax, put your feet up and take a look!