We have helped launch one of the most hotly anticipated computer games of 2012 with this dark, gritty and dramatic new promo for EA Games'/ Bioware's Mass Effect 3.
Created by Draft FCB San Francisco and directed by Caviar's
Reynald Gresset, the spot welcomes the Reapers back to Earth for
one final epic outing in the games trilogy's series. The film
opens with a child playing peacefully before the descendants are
unleashed, wreaking havoc and mass destruction.
Our VFX team had their work cut out creating everything from
matte paintings of the destroyed cities, CG buildings collapsing
and space ships - all whilst trying to stay true to the look and
feel of the game itself. "Director Reynald Gresset's
brief was to create a Blade Runner-esque future world but within
the context of the game," explains Will Cohen who Exec Produced the
VFX work. "He also needed us to add scope and scale beyond what was
possible to shoot in-camera on set."
The whole project was turned around in just 2 months with many
eager Mill gamers naturally keen to get involved. The
biggest challenge however, was the dramatic Golden Gate Bridge
collapse sequence. "This was the last shot we completed," added
Will. "The simulation took a long time and the shot was started at
turnover of the cut - no one saw it until literally days before
delivery and the final version on the day of the grade so that in
itself was a real adventure."
LA-based Colourist Adam Scott enjoyed working closely with
director Reynald and the creative team from DraftFCB, Eric and
Alissa on the final grade. "The brief was to make the
finished project look moody and filmic with low levels of contrast
whilst maintaining differences between the various scenes," Adam
explains. "I reduced and softened specific highlights especially on
skin tones and added grain to help create their desired look.
I also used mattes to enable control of the 3D characters
The game is scheduled for release on March 6th and
will be available for PlayStation 3, Xbox 360 and PC.