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EA Sports

Joy

Summary

Working with our good friend and sought after director, Jake Scott and the talented team at RSA, we have put the vfx touches to this commercial for EA Sports which transports video gamers right into the heart of live action sporting events.

Featuring sporting megastars including Tiger Woods, Ronaldinho and the Williams sisters who play alongside members of the general public, nine different sporting scenarios are depicted.   Closely collaborating with Jake across 25 VFX shots, we augmented existing scenes, filled empty stadium seats with cheering crowds and used a mixture of live action crowd footage and CG people.  Finally we created the Fifa stadium itself in 3D and composited it into the football scenes.

Credits

Agency

  • Agency: Heat
  • Producer: Chris Weldon
  • Creatives: Anna Rowland, Warren Cocknel

Production

  • Production Company: RSA
  • Director: Jake Scott
  • Producer: David Mitchell

Editorial

  • Editing Company: Filmcore
  • Editor: Doug Walker

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Mill Office: Los Angeles
  • Executive Producer: Sue Troyan
  • VFX Producer: Lily Crowley
  • 2D Lead Artists: Tara DeMarco, Corey Brown
  • 3D Artists: Daniel Elliot, Chris Bayol, Lu Meng-Yang
  • Assist: Andy Bate, Gavin Camp, Mike Plescia

project information

Director:

Jake Scott

Agency:

Heat

Production Company:

RSA

tags

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