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Super Bowl 2013

E*trade - Save It

Summary

Making babies talk is not easy, but we're pretty good at it, and this year the online-trading famous smack-talking kid returns to Super Bowl 2013.

The Mill's talented compositing team handled all of the lip animation on the baby's face in their Flame suite to bring him to life for audiences across the country.

"This is the third year in a row The Mill has had the pleasure of working with the Grey and E*trade teams to bring the most memorable advertising icon of our generation to the Superbowl,"said Executive Producer, Jared Yeater. "We're thrilled to be involved and very happy with the great spot we all put together."

Credits

Agency

  • Agency: Grey
  • Producer: Kim Kietz
  • Creative Director: Tor Myhren
  • Account Director: Jon Holding

Editorial

  • Editing Company: Vision Post
  • Editor: Alex Cohen

Post-Production / VFX

  • Post-Production / VFX Company: The Mill NY
  • Executive Producer: Jared Yeater
  • VFX Producer: Jared Yeater
  • Shoot Supervisor: Keith Sullivan
  • 2D Lead Artists: Keith Sullivan
  • 2D Artists: Kevin Quinlan
  • Assist: Randy Krueger
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