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Footlocker

Sneaker Decks

Summary

Created by AMV BBDO, the 'Sneaker Mixing Deck', allows people to create music with their feet

This online film directed by Marshmallow Laser Feast shows three footlocker employees, otherwise know as Stripers creating completely individual tracks on the 'Sneaker Mixing Deck', based on the different kind of sneakers they're wearing. Marshmallow Laser Feast actually created the mixing deck themselves specifically for the ad. The campaign has been launched to demonstrate Foot Locker's passion for sneakers, following on from last year's 'Sneak Skills' campaign.

The ad features a grade from Mill colourist Aubrey Woodiwiss.

Credits

Agency

  • Agency: AMV BBDO
  • Producer: Adam Walker
  • Creatives: Ant Nelson & Mike Sutherland

Production

  • Production Company: Pretty Bird
  • Director: Marshmallow Laser Feast
  • Producer: Claire Luke

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Cat Scott
  • 2D Lead Artists: Dan Adams
  • 2D Artists: Brad Wood
  • Colourist: Aubrey Woodiwiss

project information

Director:

Marshmallow Laser Feast

Agency:

AMV BBDO

Production Company:

Pretty Bird

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London

40-41 Great Marlborough Street, Soho, London, W1F 7JQ

Tel: +44 20 7287 4041
Fax: +44 20 7287 8393

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New York

451 Broadway, 4th/5th/6th Floor,
New York, NY, 10013

Tel: +1 212 337 3210
Fax: +1 646 432 8958

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Los Angeles

3233 S. La Cienega Blvd,
Los Angeles, CA, 90016

Tel: +1 310 566 3111
Fax: +1 310 566 3144

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Chicago

54 West Hubbard Street, Suite 502,
Chicago, IL, 60654

Tel: +1 312 605 8900
Fax: +1 312 822 0882

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