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Ford

Da Vinci

Summary

This beautiful Ford spot from Blue Hive and Academy director Kim Geldenhuys is part of a collection of Ford commercials which are challenging real people to test their cars.

In this spot, Matthias is challenged to test the Ford Mondeo's fuel efficiency by driving from Rome to Scotland via the various Da Vinci book locations on just two tanks of fuel.

Our VFX team enhanced and cleaned up some of the shots before Colourist James Bamford gave the spot its global flavour in the final grade.

Credits

Agency

  • Agency: Blue Hive
  • Producer: Fiona Renfrew, Lyn Woodcraft
  • Creative Director: Camilla Herberstein
  • Creatives: Nigel Edginton-Vigus, Peter Hvid
  • Account Director: Fabio Ruffet

Production

  • Production Company: Academy
  • Record Company: Soundtree
  • Director: Kim Geldenhuys
  • Producer: Mark Whittow-Williams

Editorial

  • Editing Company: The Assembly Rooms
  • Editor: Nik Hindson, Sam Rice-Edwards

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Mill Office: London
  • VFX Producer: Cat Scott
  • 2D Lead Artists: Wes
  • 2D Artists: Neil Davies, Zoe Cassey-Hayes, David Wishart, Robin McGloin
  • Colourist: James Bamford

project information

Director:

Kim Geldenhuys

Agency:

Blue Hive

Production Company:

Academy

Campaign:

Real Challenges

tags

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