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Julie Deane

Summary

Google Chrome's latest ad 'Julie Deane' reminds us that 'the web is what you make of it'

Capturing the momentum and whirlwind way in which fashion trends spread, this new spot from Google Chrome showcases how "Julie Deane, Mum, & Trendsetter" began her very own fashion craze - starting from her kitchen.

This spot cleverly features Google Chrome technology at the core of the idea; to bring to life the brand story behind The Cambridge Satchel Company. It takes us on a digital journey from conception to final iconic multi-coloured satchel.

In another partnership with BBH, The Mill's team helped tell Julie's story of how she harnessed the web to bring her ideas to life. Directed by The Mill's Carl Addy, this spot captures the different ways information, ideas, fashion fever and the spirit of an entrepreneur can combine. The web is truly what you make of it.

Credits

Agency

  • Agency: BBH
  • Producer: Sam Robinson
  • Creative Director: Gregory Titaca
  • Creatives: Vix Jagger, Ric Hooley
  • Account Director: Simon Woods
  • Assistant Producer: Pia Ebrill

Production

  • Production Company: The Mill
  • Director: Carl Addy
  • Executive Producer: Luke Colson
  • Producer: Carl Phillips
  • Live Action Production: Pulse Films
    Live Action Director: Matt Houghton
    Live Action Producer : Alistair Payne-James, Shirley O’Connor
    Live Action Production Assistant : Charlotte Jones
    Director of Photography: Patrick Meller

Editorial

  • Editing Company: The Mill
  • Editor: James Mortner

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Mill Office: London
  • Executive Producer: Luke Colson
  • VFX Producer: Carl Phillips
  • Creative Director: Carl Addy
  • 2D Lead Artists: Shaun Leong-Williams
  • 2D Artists: Martin Karlsson
  • Assist: Hugo Vaughan-Hughes
  • Motion Graphics: Jessica Tan
  • Colourist: Mick Vincent, James Bamford

project information

Director:

Carl Addy

Agency:

BBH

Production Company:

The Mill

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