Pardon me, would you have any Grey Poupon?
The Grey Poupon mustard commercial "Pardon me" is
considered by most as one of the greatest spots of ALL time (for
those of us too young as it first hit our TV screens back in 1981,
the original spot showed two distinguished gentlemen share a
jar of Grey Poupon Mustard between their chauffeur-driven
cars) And this clever spot elevated the brand way beyond
a common condiment, establishing Grey Poupon as THE premium quality
brand. So it was great to have Crispin Porter &
Bogusky cleverly resurrect this new instalment with extra
twists and turns of "Pardon me".
CP+B didn't just want another spoof ad and
they definitely deliver with this new memorable and
iconic spot, an extended remake of sorts with the original spot
ending on a freeze frame of the jar as the mustard was passed from
one luxury car to another. In the new two minute, mini epic the
Grey Poupon is still "borrowed" but this time we see the 'lost
footage' and what happened next… The jar wasn't returned! And
the two chauffeur-driven aristocratic
English gentlemen begin to battle it
out in a car chase complete with machine gun champagne corks,
caviar car slicks and a golf club duel.
A teaser of the ad aired during the Oscars night and the extended
version is now online alongside interviews with the actors,
featuring 'haute spots', where viewers can click hidden spots on
the video for a chance to win props from the TV ad such as caviar,
champagne flutes and tokens made from the luxury cars.
Mill LA's Creative Director, Phil Crowe talks "Pardon me" was a
great, brilliantly funny iconic ad, and the guys at CP+B
have elevated the idea and brought this even funner
version to life for a new generation to learn about 'good taste".
He explains " we degraded the footage to give it that real
vintage look and make it feel authentically 80's, its great
to work on a such cool and comical spot!"