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Grey Poupon

The Chase

Summary

Pardon me, would you have any Grey Poupon?

The Grey Poupon mustard commercial "Pardon me"  is considered by most as one of the greatest spots of ALL time (for those of us too young as it first hit our TV screens back in 1981, the original spot showed two distinguished gentlemen share a jar of Grey Poupon Mustard between their chauffeur-driven cars) And this clever spot elevated the brand way beyond a common condiment, establishing Grey Poupon as THE premium quality brand.  So it was great to have Crispin Porter & Bogusky cleverly resurrect this new instalment with extra twists and turns of "Pardon me".  

CP+B didn't just want another spoof ad and they definitely deliver with this new memorable and iconic spot, an extended remake of sorts with the original spot ending on a freeze frame of the jar as the mustard was passed from one luxury car to another. In the new two minute, mini epic the Grey Poupon is still "borrowed" but this time we see the 'lost footage' and what happened next… The jar wasn't returned! And the two chauffeur-driven aristocratic English gentlemen begin to battle it out in a car chase complete with machine gun champagne corks, caviar car slicks and a golf club duel.

A teaser of the ad aired during the Oscars night and the extended version is now online alongside interviews with the actors, featuring 'haute spots', where viewers can click hidden spots on the video for a chance to win props from the TV ad such as caviar, champagne flutes and tokens made from the luxury cars.

Mill LA's Creative Director, Phil Crowe talks "Pardon me" was a great, brilliantly funny iconic ad, and the guys at CP+B have elevated the idea and brought this even funner version to life for a new generation to learn about 'good taste".  He explains " we degraded the footage to give it that real vintage look  and make it feel authentically 80's, its great to work on a such cool and comical spot!"

Credits

Agency

  • Agency: Crispin Porter & Bogusky
  • Producer: Aymi Beltramo, Katie Porter
  • Creative Director: Cameron Harris
  • Creatives: Robin Fitzgerald, Mike Kohlbecker

Production

  • Production Company: Hungry Man
  • Director: Bryan Buckley
  • Executive Producer: Mino Jarjoura
  • Director of Photography: Scott Henricksen

Editorial

  • Editing Company: Cut and Run
  • Editor: Jay Nelson
  • Edit Assist: Russell Anderson

Post-Production / VFX

  • Post-Production / VFX Company: Mill LA
  • Executive Producer: Sue Troyan
  • VFX Producer: Jess Ambrose
  • Shoot Supervisor: Phil Crowe, Kathy Siegel
  • Creative Director: Phil Crowe
  • 2D Lead Artists: Narbeh Mardirossian
  • 3D Lead Artists: Adam Carroll
  • 2D Artists: Gareth Parr, Adam Lambert, Jim Hillin
  • 3D Artists: George Liu, Tom Graham, Bridget Warrington, Rick Fuentealba, Jason Jansky, Hartwell Durfor, Mike Maker, Mike Dinocco, Martin Rivera, Blake Sullivan
  • Assist: Margolit Steiner, Steve Miller, Patrick Munoz
  • Matte Painting: Andy Wheater, Shannon Burkley

project information

Director:

Bryan Buckley

Agency:

Crispin Porter & Bogusky

Production Company:

Hungry Man

Campaign:

Grey Poupon the Lost Footage

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