Peter Thwaites directs Guinness' 'Clock', the next installment in their creative campaign 'Made Of More'
Following on from the success of Guinness' 'Cloud' meet
Guinness' 'Clock'; a charming clock that has the power to slow down
or pause the special moments in life, speed up the dry moments that
seem to last forever or even reverse time to avoid tragedy.
Collaborating once again with AMV and Gorgeous' Peter Thwaites,
The Mill was brought in to bring this big hearted clock to life.
"Our team supplied fully CG clock towers and mixture of live action
and CG clock parts and cogs" says Mill VFX Producer Paul
Schleicher. "Given that the clock is (in contrast to the hero of
the preceding spot 'Cloud') an inanimate object it was through the
people's reactions and how the clock adds something special to
their lives that the clock's character could really be revealed. It
was our job to enhance the tone of the already beautifully shot
footage with matte paintings, extra snow, fire enhancement and a
beautiful grade by Seamus."
"The spot followed a very carefully controlled workflow
throughout the entire post process" say Mill Colourist Seamus
O'Kane. "Shot primarily on 35mm colour film, the calibration
transfers were designed to preserve the colour information until
the finished shots were given their final black and white look. Our
initial grade sessions tool place in London but, because Peter had
commitments in the USA, the final look was designed over our remote
links to the LA office. Both Peter and the creative team wanted the
final film to have a uniquely contemporary look whilst continuing
in the vein of the classic Guinness B&W films. The beautiful
photography and controlled workflow combined to allow this to be