The Mill, W+K Amsterdam and MJZ's Matthijs van Heijningen deliver the next instalment of Heineken's hugely successful campaign
Following on from the 'Open Your World' campaign, started by
'The Entrance' and 'The Date', The Mill has worked on the third
instalment of the series for Heineken's 'Crack the Case'.
The spot sees Daniel Craig bring his explosive portrayal of James
Bond to a Heineken commercial for the very first time… along with
appearances by some classic Bond baddies.
Working alongside the creatives at W+K Amsterdam and MJZ's
Matthijs Van Heijningen, The Mill's work included the colossal
house of cards scene, along with CG, matte paintings and
The Mill's VFX Producer Paul Schleicher says "When we got the
brief, we couldn't wait to get started on another epic project for
Heineken. It's full of non stop action in true Bond and Heineken
The scale of the project called on The Mill's team to come up with
some new ways of working. They decided to use Vue software for
generating a series of landscapes used for full cgi exterior shots
as well as the exteriors seen through the windows on the train.
Using these pioneering technologies combined with more traditional
matte paintings and shot elements helped the team get the results
The spot is part of a larger 'Crack the Case' campaign that will
be rolling out worldwide on multiple platforms and the online film
will also include a personalized interactive experience.