Check out the Mill on:


Crack The Case


The Mill, W+K Amsterdam and MJZ's Matthijs van Heijningen deliver the next instalment of Heineken's hugely successful campaign

Following on from the 'Open Your World' campaign, started by 'The Entrance' and 'The Date', The Mill has worked on the third instalment of the series for Heineken's 'Crack the Case'.

The spot sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken commercial for the very first time… along with appearances by some classic Bond baddies.

Working alongside the creatives at W+K Amsterdam and MJZ's Matthijs Van Heijningen, The Mill's work included the colossal house of cards scene, along with CG, matte paintings and environments.

The Mill's VFX Producer Paul Schleicher says "When we got the brief, we couldn't wait to get started on another epic project for Heineken. It's full of non stop action in true Bond and Heineken style."

The scale of the project called on The Mill's team to come up with some new ways of working. They decided to use Vue software for generating a series of landscapes used for full cgi exterior shots as well as the exteriors seen through the windows on the train. Using these pioneering technologies combined with more traditional matte paintings and shot elements helped the team get the results needed.

The spot is part of a larger 'Crack the Case' campaign that will be rolling out worldwide on multiple platforms and the online film will also include a personalized interactive experience.



  • Agency: Wieden +Kennedy Amsterdam
  • Executive Creative Director: Mark Bernath & Eric Quennoy
    Creative Directors: Mark Bernath & Eric Quennoy
    Art Director: Thijs Biersteker, Adrien Bindi
    Copywriter: Dan Maxwell
    Agency Producer: Tony Stearns, Niko Koot
    Head of Production: Erik Verheijen
    Planner: Stuart Parkinson
    Connections Planner: Richard Oldfield
    Creative Technologist: Paul Skinner
    Group Account Director: Clay Mills, Jordi Pont
    Account Director: Clare Pickens
    Account Manager: Jorge Fesser
    Print producer: Sharon Kwiatkowski
    Design Director: Joe Burrin
    Designer: Anthony Fabre
    Digital Producer: Arnaud Ronquillo & Tristan Parker
    Digital Editor: Rene Pannevis, Robin Pijpers
    Project Manager: Sharon Kwiatkowski
    Business Affairs: Barrie Williams


  • Production Company: MJZ
  • Director: Matthijs van Heijningen
  • Executive Producer: Debbie Turner
  • Producer: Chris McBride
  • Director of Photography: Joost van Gelder
  • Audio post: Grand Central Studios
    Sound designer/mixer: Raja Sehgal

    Music Company: Agoraphone
    Artist / Title: Gin Wigmore ”Man Like That”
    Music Supervisor: Beth Urdang


  • Editing Company: Hagon
  • Editor: Jono Griffith

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Paul Schleicher
  • Shoot Supervisor: Hitesh Patel
  • 2D Lead Artists: Jay Bandlish
  • 3D Lead Artists: Jordi Bares
  • 2D Artists: Andrew Curtis, Bevis Jones, Brad Wood, Dan Adams, Siro Valente, Roisin, Peter Hodsman (Nuke), Emma White (Nuke), Cameron Smither (Nuke), Patrick Altmaier (Nuke), Martin Karlsson (Nuke)
  • 3D Artists: Jonathan Wood, Jacob Gonzales, Adrian Russell, Mario Bailon, Jamie Justo, Cat Harris, Hugo Jackson, David Lawson, Liz Mitchell, David Knight, Sergio Xisto, Allyn Lawson, Claudia Carvalho, Marta Carbonell, Stuart Turnbull, David Hempstead, Natalie Rocks, Julien Legay, Francois Roisin, Jake Flint, Kwai Ip, Carlos Fraiha, James Mulholland, Adam Darrah, Max Puentes Rivera
  • Colourist: Mick Vincent
  • Concept Art: Jimmy Kiddell, Melanie Climent, Nathan Mckenna
    Matte Painting: Can Yigit Sanalan, Jiyoung Lee, Henrik Holmberg, Callum Strachan, Turlo Griffin

project information


Matthijs van Heijningen


Wieden +Kennedy Amsterdam

Production Company:


Email to a friend Separate multiple emails with a comma


11-14 Windmill Street,
London, W1T 2JG

Tel: +44 20 7287 4041

Google maps

New York

451 Broadway, 4th/5th/6th Floor,
New York, NY, 10013

Tel: +1 212 337 3210
Fax: +1 646 432 8958

Google maps

Los Angeles

3233 S. La Cienega Blvd,
Los Angeles, CA, 90016

Tel: +1 310 566 3111
Fax: +1 310 566 3144

Google maps


54 West Hubbard Street, Suite 502,
Chicago, IL, 60654

Tel: +1 312 605 8900
Fax: +1 312 822 0882

Google maps